Tesco PLC, a British retailer has come up with an innovative way of displaying advertisements specific to the viewer. This new system is called “Optimeyes” and it scans the face of the viewer to detect age and gender, then displays the ad most relevant to them. This innovation can increase the impact that ads have. Instead of a company paying a certain amount to have their one ad displayed on one screen for a certain amount of time, they can pay less to have their ad on the screen for a shorter amount of time. Also, for the time that their ad is on the screen, it is directed only to their target market. This is a much more efficient way of advertising. Companies can eliminate the research put into the location of where to put their ads, since they can know that they will have their ad displayed to their target market by this new system. Sales would also increase because their targeted consumers would see their ads more frequently.

Source:

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/tesco-to-use-face-scanners-for-targeted-advertising/article15324033/