A couple years ago Blackberry was number one along side with Apple’s iPhone in the cellphone industry, but since then, Blackberry has been going downhill. Many consumers, including I, lost all hope for the company to every get back on its feet, but not anymore. Blackberry was famous for their messaging system called BBM, which used Wi-Fi or cellphone data to message other people who you choose to be on your BBM contact list, and it also allowed the user to have a profile picture, username and personal message. Blackberry has recently made this app available for iPhone and android users. Quickly after releasing the app, the number of downloads skyrocketed. In just 24 hours, it reached 10 million.

My original thought was that BBM is what gave Blackberry their competitive advantage, and if they gave that availability to other cellphones, their sales will drop even more. I now realize that their cellphones were not selling at the rate they should be anyways, and making BBM available to other cellphones expands their target market. This opens up a chance to make profit, and innovate through their app. Although this may not help Blackberry create and sell better cellphones, it puts them back in the game and gives hope to Blackberry’s consumers and investors.

Source:

http://www.theglobeandmail.com/report-on-business/top-business-stories/downloads-of-blackberry-bbm-app-for-iphone-android-top-10-million/article14999410/