Many companies “celebrate” holidays with special promotions and many companies also show their support on social media for holidays such as Remembrance Day. Some may say this is disrespectful, or an unethical business practice. People believe that companies use special days, such as Remembrance Day for marketing their brand name or products, and it is not actually about the focus of that day. People feel disrespected even by the commentary of businesses on these special days because they don’t believe the business is being genuine, and they only want to look good.

Christmas is the most used holiday for businesses. Companies market their products specific to Christmas in attempt to increase sales. Christmas is essentially the day Jesus Christ was born; it is a sacred holiday to many Christians. When looked at from a Christian’s perspective, these marketing tactics are seen as shallow and offensive. So the question is, is it unethical to associate your business with any special days and or holidays in the year?

Source:

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/should-companies-tweet-about-remembrance-day/article15377812/