The change in season gives many firms the chance to get creative and market their products and or services in new ways. In addition, firms are also able to market their products for free through social media.

Many people have views on what objects or events are associated with each season. One of which is the Pumpkin Spice Latte in autumn. Starbucks releases their Pumpkin Spice Latte every autumn and only sells it during that season. Since seasons are around only a few months in a year, the demand for the product is especially high when the season is present. This September Starbucks had 10 days in which they encouraged customers to take pictures of their lattes to send in to Starbucks’ social media sources for the chance to win a prize. This is a great way to market the drink and their brand. It gets the consumers involved it and gives the brand more attention. The Pumpkin Spice Latte has become an iconic product associated with the autumn season.

For companies with less to spend on marketing, social media sites, such as twitter, Facebook, Pinterest, tumblr, instagram, etc. are a perfect way to gain brand recognition, plus it doesn’t cost a dime. These websites are very popular with the younger generation, so it is perfect for companies whose target market are youths, teens, or young adults.

Source:
http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/how-savvy-brands-are-fallingforfall/article14658644/