We all know what a tablet or notebook is. But have you ever seen a bookbook?

Ikea introduces its BookBook (a.k.a. 2015 catalogue) through a video-parody of an iPad commercial, urging us to “Experience the power of a Bookbook”.

It’s pretty much a book; who are they kidding? But the clever way they’re comparing it with an iPad is what, I think, got its over 12 million views on Youtube in a span of 1 month. And it’s pretty funny too!

Here are some of the neat points of comparison of the Ikea BookBook:

1. Eternal Batter Life – No need to charge, forever.

2. No lag – If you want to scroll right or left, you will instantly be directed to the page.

5. Easy-to-find bookmarks – Simply crease the page, and you’ll be able to find it in no time!

Although we all know it’s a joke, they do raise certain good points about the benefits of an old-fashion book. It’s definitely a catchy way of bringing back interest to an actual printed version of, well, pretty much anything.

I’m not a big Ikea fan (I’m too poor to buy new furniture), but this definitely makes me want to check out their products for neat decorating ideas!