To me, Kate Spade is the perfect blend of fun, casual, classic, and chic. Its clean and timeless pieces, bold colours and overall sleek marketing campaigns (plus steep prices) make it the aspirational brand it is today.

Anna Kendrick as the new face of Kate Spade’s holiday campaign is almost like a match made in heaven. Kendrick’s casual-cool and funny persona, as solidified by her leading role in Pitch Perfect, brings a sophisticated accessibility that connects the brand to the younger demographic.

In the new holiday campaign, Kendrick gets locked out of her house and does the funniest things to get over her boredom. Watch this video of Anna Kendrick for Kate Spade. Another cool thing about this video is its interactivity (although the video I linked is from YouTube so this interactive feature is missing, sorry!) — you can click on any product on the video to know more about it. The video will keep playing even as you click, and the selected products will be saved on a tab which can be viewed at will. This is a good way to pique the interest of millennials or tech-savvy fashionistas too.

With the holidays coming up and buzz from Pitch Perfect 2’s movie release next year, Anna Kendrick and Kate Spade couldn’t have picked better timing. After seeing this campaign, I definitely feel extra cool when I flaunt my Kate Spade purse and accessories. #JustSaying.