As winter is inching closer and closer, warm and cozy clothes seem to be becoming the trend in both male and females. As a teenage girl, I admit that I have a few Uggs boots stored in my garage begging to be worn since last winter.

Since my first pair of Uggs 5 years ago, I have noticed that fewer people continue to wear the sheepskin goodness every year. According to the information from an article describing the unpopular demand for this company, Uggs has been losing its popularity and has dropped 31% in profit by 2012. In a desperate way to win back some consumers, Uggs has now expanded their target market to brides as well! Expectedly, this crazy idea has not gained a lot of support. Some have even voiced on Twitter with hilarious comments such as ,

“Bridal uggs should be illegal. Unless you are getting married in the north pole and your maid of honor is a penguin…”

Uggs’ attempt to revive their company has been a fail, as no bride in the right mind would choose to wear Uggs, no matter how beautiful, instead of classy and elegant heels. This huge risk taken in the business choice has obviously shown no accurate forecast of the results, as the risk of starting this line is greatly uncertain.