The 3 C’s of Media Convergence
Understanding media convergence as a “new foundation” of educational technology means looking at interdisciplinarity, multimodality, and multi-sensoriality, at how all these things come together and what is produced (MET 511, 2021). By definition, media is the means of mass communication, such as broadcasting, publishing, and the internet (Media, n.d.). Communication is information exchanged between individuals to form a connection or build rapport. A community is a group of connected people, whether by marriage, kinship, or common interest (Connection, n.d.).
Mind Map Maniac
This sets the stage for how I have developed my media convergence mind map (follow the link to view). I believe that communication leads to a connection which builds community, or vice versa.
Click on the video to watch what my mapping means.
Sharing is Caring
Media and technology have changed the face of education regarding how educational content can be shared. The use of websites and multimedia platforms has allowed the teacher, thought leader and social influencer to expand their reach to communicate and share content on a much larger scale. The ability to present educational material in different formats (videos, games, vlogs, blogs, tweets, etc.) allows educators to connect with an audience that, in turn, can share with others. It’s the capability to connect that helps build communities. Whether we have communities of practice, such as teaching, infection prevention, or healthcare, or a community of students at any level of education, media convergence is integral to facilitating communication and connecting people to build a community.
References:
Connection (n.d.). Merriam-Webster Dictionary. Retrieved December 8, 2022, from https://www.merriam-webster.com/dictionary/connection
Jenkins, H. (2001). Convergence? I diverge. MIT Technology Review.
Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York University Press.
Media (n.d.). Merriam-Webster Dictionary. Retrieved December 8, 2022, from https://www.merriam-webster.com/dictionary/media
MET 511 (2021). Media Convergence. Module 4: Media Convergence. Foundations of Educational Technology. Retrieved November 11, 2022, from https://canvas.ubc.ca/courses/113799/pages/media-convergence?module_item_id=4684245
University of Minnesota Libraries Publishing. (2010). Understanding media and culture: An introduction to mass communication.