Society has entered an era where even toddlers are media-saturated. A two year old can be found using iPads excessively, and nowadays it is considered a norm. Tiggly, a New York based start up company, hopes to turn the iPad into a “touchable toy for toddlers”. Phyl Georgiou, Tiggly’s co-founder observed the high usage of the iPad in the baby market, and states that “there’s 70 years of academic history that says motor skills, spatial skills are very important to young childhood development”. Backing up this idea, a team tested Tiggly with 150 kids and experienced positive responses. To create Tiggly, Georgiou was able to gather funds from private investors and Kae Capital.
Tiggly acts as an example of a lean start up company. Instead of taking the traditional route of a start up company that begins with a business plan and lack of customer feedback, the company created a minimum viable product by testing the product with people who fit into their target segment. This way, they are able to gauge at the customer response to their product and validate customers’ interest. Lean start-up will prevent Tiggly from experiencing a fatal setback in the future because of information gathered before executing its model.
Source: http://www.businessweek.com/articles/2013-11-12/turning-the-ipad-into-a-touchable-toy-for-toddlers#r=nav-f-story