In recent years, marketing has made a shift from traditional techniques, as such billboards and newspaper ads, to more innovative and modern strategies, like utilizing social media, most likely because of the huge consumer base and cost efficiency. The recent popularity of Twitter has made it a serious competitor for social media marketing. With approximately a billion tweets every two days, Twitter has become the prime marketing platform, mainly because consumers can give direct feedback, which is of the utmost importance in marketing. As said in the article below, Twitter’s open platform “makes it ideal for marketing in the moment.” This popular social media site also offers promoted tweets, accounts, and trends which makes it that much easier for brands to run campaigns and get their message out to consumers, as well as position their brand efficiently and effectively. The marketing director at Tetley Tea expresses how Twitter allows their brand to be in the consumers minds and also builds the Tetley tea community without overspending on marketing campaigns. The fact that Twitter campaigns can be directed to certain users is also a vital tool for marketing. I believe social media will overtake traditional marketing in the near future.

http://www.theguardian.com/technology/2013/oct/02/twitter-the-marketing-platform-where-people-answer-back