Random Acts of Kindness
February 26th, 2012 • Uncategorized
So, I often peruse Trendwatching.com to see what’s the latest thing. I came across Random Acts of Kindness and found it interesting.
The three driving trends toward this Random Acts of Kindness movement are:
- Human Touch: Making brands seem more human-like. Brands even have their own Facebook pages which function virtually the same as our own personal Facebook pages.
- Putting it Out there: Everyone wants to be public. They want to be on your newsfeed which is no different from your local celebrity tabloid. People list their whereabouts, their thoughts, their moods, what they’re doing at the moment, and anything they can think of.
- Passing it On: We share to connect with others. The internet allows for easy instantaneous sharing which can go viral.
Examples that I found online were:
Biotherm’s response to a tired tweet.
Proctor and Gamble owned deodorant, Secret, actually brought products from the United States to Italy through one of their agency executives personal trips just to send them to a customer in Spain who had wrote on their Facebook wall about not being able to get the product in Spain.
An interesting campaign called the “Share Good Campaign” launched by Emergen-C so that people can tag their friends who may be having a tiring day so they can receive a free sample of Emergen-C.
So, what do you think? Is it too intrusive? Does it make the brand seem more real? From a cost-benefit analysis, is the retention and acquisition of new customers worth the time and effort they are putting into this?