
Source: Martin De (UBC Medical Alumni Association)
The Problem
Simply reducing the number of commuter parking spaces (as indicated on point D.2.1.5 of the UBC Transportation Plan) will not decrease the number drivers to school. In order to address the challenge of reducing Single Occupancy Vehicles (SOV) drivers, regulation on parking passes and effective, accessible and flexible transportation alternative options are needed.
The UBC Transportation Plan recognizes the importance of “promoting sustainable transportation options for the university community”, yet creating barriers without viable alternatives is not sufficient to discourage drivers from continuing that mode of transportation.
Why People drive to school
I drive to school. Although I am aware of the environmental impact of driving – the carbon footprint, the traffic congestions, the space I am taking up, I feel guilty about my mode of transportation, and I have to pay additional expenses for parking – I continue to make the conscious decision to drive to school. Why?
The three main reasons for my decision are reliability, punctuality, and convenience.
Where I live, it is not easy for me to get to transit. After a 10 minute walk, I have to meticulously time my travel so that I won’t miss the bus that comes every 30 minutes (and that may or may not arrive on time), which will then take me to the Bridgeport Skytrain station, where I would get off at Cambie station to take another bus to get to school. There are multiple loops I would have to jump through if I were to take the transit. And I know I am not alone – I am just lucky and have the luxury to have the choice to drive.
An unfortunate reality that many commuters have to grapple with daily is the unreliability and inefficient public transportation system, juxtaposed with the rapidly increasing population, and so, many – when given the option – would continue to embrace the habitual convenience of driving instead of shifting to alternative modes of transportation.
A Counterintuitive approach
According to the Transportation Plan, campus parking availability and pricing is one of the biggest influences on parking demand. And it is ineffective.
For evidence of this, one needs to look no further than to visit a UBC parkade after 11:30am. Ask anyone who drives to school (either via SOV or use the Car2Go or Evo services) and they will tell you the most of the parking lots are practically full by then.
UBC Parking’s vision to provide “personalized parking options” mean that permit customers could choose to purchase hourly, daily, monthly or yearly parking permits. These parking passes give unlimited access to the parkade(s) of choice, for any time and at any duration. However, this is creating a situation where parking spaces are scarce at peak hours. This leaves some cars that have parking permits without a place to park and would have to idle around until they can find a spot.
This strategy is not meeting its goal to control, regulate and reduce the SOV travel to and from campus through price regulation. In fact, it has worsened the parking situation and has been insufficiently in addressing the root causes of traffic and parking congestion.
A way to regulate the parking supply is simply to sell less parking passes to control and discourage the driving commuters. This is a quick and short-term approach to addressing the issue of transportation and traffic congestion.
However, for a longer-term and more sustainable approach, the plan would also need to target SOV drivers who are not looking for an alternative method of commute, in other words, people who will not compromise and may not be consciously or subconsciously thinking about the environmental impact they are creating:
- People who live far away from UBC (e.g. Richmond, Surrey, North Vancouver, West Vancouver)
- People who would rather choose to drive than to risk being disappointed by the unreliable transit system
- People who live in areas that are difficult to access the transit system
This is a somewhat counterintuitive approach, but if the plan could target the groups of people who are not already thinking about their environmental impact and choose to drive because it is more convenient and reliable than taking the transit, then it can gain to better understand the needs and motivation for people’s decision-making processes to provide better and more targeted alternatives and framework that would guide people’s behavior.
For example, to target the group of people who live far away from campus, providing affordable housing that is on or near campus would encourage students to live closer to campus and opt for alternative methods of transportation (e.g. car sharing, bike sharing, public transit). These sharing services should also be affordable (possibly partially subsidized by the school) to further promote this model of a sharing economy.
To target the group of people who would rather drive than risk not being on time or wasting time, time becomes a main factor for the decision-making process. Therefore, making the public transit system reliable, punctual and more accessible and integrated into the city, where it becomes very convenient to opt for this option, and combined with the incentive of the cost-effective U-Pass plan would encourage more students to use this option.
Finally, to target people who live in areas with difficult accessibility to public transit, creating a single simple mobile app that integrates the different sharing services and combines routing, scheduling, and payment for all those services would make it easier for the students to choose this method instead of using SOV.
Conclusion
A people-centered approach is needed to address one of the root challenges of transportation and traffic congestion. A plan that relies solely on adding barriers (making it more difficult) to the choice to drive does not sufficiently address the challenges in a long-term and sustainable way. It does not fix the root causes of the problem: the need for UBC to work in parallel with the City of Vancouver and other stakeholders and players to build a transportation system that is punctual, reliable, safe and cost-effective. To do this, planners may consider consulting and learning lessons on transportation challenges from other cities.