Releasing two ‘hit’ series is no mean feat. “House of Cards” and “Orange is the New Black” have completely changed the game for Netflix. With regards to the amount of time watched by subscribers, Netflix is effectively the 5th most-watched TV network in the U.S.A; only ABC, CBS, NBC and Fox are still ahead. This phenomenal success has been reflected in the meteoric rise in their stock price; in around 2 years Netflix’s (NFLX) share price has increased by more than 350 %. Share price is currently $349.76.

Domestically they’re thriving and this is emphasized by Netflix having more subscribers than HBO with 31 million subscribers. However their stark contrast in fortunes when their international success is analyzed is shown when comparing HBO’s international subscriber base to Netflix’s. A part of the reason could be down to the fact that U.S, U.K. and Brazil are the ‘only’ main markets they’re situated in.

However several challenges lie ahead if Netflix plan to expand into other markets, especially if they venture into Asian markets such as Indonesia and India. In countries, where ‘free online streaming’ and pirated DVDs are prevalent for astronomically low prices, Netflix faces a huge task in appealing to the audience.

http://www.cnbc.com/id/101131707