Monthly Archives: October 2010

RIM’s Playbook vs Tomorrow’s iPad

Posted on October 25, 2010 by nikichiriac

Since Apple’s launch of the iPad in April 2010 many companies have been playing catch-up to the corporate giant. Apple’s initial step has allowed other companies such as RIM to forecast more clearly the demand for the Android tablets. Seeing … Continue reading →

Posted in Uncategorized | Tagged http://www.pcworld.com/article/206984-2/rims_playbook_vs_tomorrows_ipad.html | Leave a comment

The Starting Point to Gaining a Competitive Advantage

Posted on October 17, 2010 by nikichiriac

Companies are constantly faced with the challenge of achieving a competitive advantage over other businesses. According to Joseph Daniel McCool, writer for Bloomberg Businessweek, gaining an advantage over the competition starts with attracting the right talent to the organization. By … Continue reading →

Posted in Uncategorized | Tagged http://www.businessweek.com/managing/content/jan2010/ca20100122_122728.htm, http://www.life.com/image/50494871/in-gallery/36522/15-great-leaders-through-history | Leave a comment

Brand Positioning

Posted on October 2, 2010 by nikichiriac

Brand positioning refers to how a product or company is thought of in one’s mind. When researching this question consumers are often asked what is the first thing that comes to mind when thinking of this product (done in class), … Continue reading →

Monthly Archives: October 2010

RIM’s Playbook vs Tomorrow’s iPad

The Starting Point to Gaining a Competitive Advantage

Brand Positioning

Recent Posts

Recent Comments

Archives

Categories

Meta