Monthly Archives: November 2010

Sponsorship of Large Sporting Events

Posted on November 20, 2010 by nikichiriac

The Olympics and the Fifa World Cup are the largest sporting events in the world. Sponsoring either one guarantees numerous rewards at a very high cost. Great great publicity is achieved through the enormous number of viewers watching and the … Continue reading →

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JetBlue: Entrepreneurial Company

Posted on November 16, 2010 by nikichiriac

One example of an entrepreneurial company is JetBlue Airways. Started in 1999 by David Neeleman and originally named “New Air” the company went by the slogan “we’re going to bring humanity back to air travel.” It aimed at providing cheap … Continue reading →

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Outsourcing Call Centers to India

Posted on November 1, 2010 by nikichiriac

  Over the past couple of years many global corporations have began to outsource their call centers to India. Some reasons behind this include their large and educated workforce, specialized call centers and infrastructure, the time zone advantage, and incredibly … Continue reading →

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