One example of an entrepreneurial company is JetBlue Airways. Started in 1999 by David Neeleman and originally named “New Air” the company went by the slogan “we’re going to bring humanity back to air travel.” It aimed at providing cheap airline tickets to customers (undercutting other airlines’ fares by an average of 65%). JetBlue new innovated idea also had risks involved, including the possibility of failing to withstand competition from existing major airlines. Regardless, of this and another threats however, Jet Blue was able to grow rapidly and by the first year filled a higher percentage of seats (79.9%) than any other US carrier. Furthermore, in 2000 it reported $100 million in revenues but no annual profit. Regardless of this the company expanded so quickly that by July 2001 JetBlue gained control of its own terminal at JFK. The amount and speed of this company’s wealth creation in such a short time is an indication of it deserving the title “entrepreneurial company”.
Information compiled from : http://www.referenceforbusiness.com/history2/38/JetBlue-Airways-Corporation.html