Business Awaits Green Guidance

Businesses are beginning to respond to the threat of climate change by putting a price on carbon. This environmentally friendly strategy may have dramatic effects on many companies. However, as the way the US economy is looking today there doesn’t seem to be a carbon price in the foreseeable future for the United States. Regardless, many companies are going green. Many businesses are making the “safe bet” investments like energy efficiency and natural-gas-fired power for utilities. While driving recently I spotted one of the newest addition to the Coca-Cola trucks, the Hybrid. Coca-Cola seems to be investing in more environmentally friendly ways of transporting its goods from one place to another. This seems to have a positive effect on consumers who will be more likely to buy from a company that is supporting the environment as opposed to one who has made no eco-friendly changes.