Hello and welcome to the blog of Niki Chiriac. Like most of you in this course I am a second year Sauder student. I have not yet decided on my option for next year so besides the fact that this course is a requirement for all second years I am attending this class in order to learn more about Marketing and the possible careers it has to offer. My experience in marketing is quite limited. During high school I was part of the Junior Achievement club which was basically a student run business. In my grade 12 year the club decided to throw a senior dance which would beat the turnout of dances held by student council. Note: My high school was known for the worst school dances ever with a maximum turnout of 30 people. It was in my last year that I got elected as the VP of the Marketing division. Although this may have been out of pure chance my main role lead a team of 6 students in running a small marketing campaign throughout the school to get maximum turn out at the dance. My experience in my high school club taught me a lot, but it was high school, so I did not learn anything technical. I am looking forward to learning more about marketing in this course.
My all time favourite add would have to be the Coca Cola polar bear commercials. Something about the penguins and polar bears coming together over a can of coke makes me all warm and fuzzy inside every time I watch it. I enjoyed this year’s Christmas campaign even more due to the fact that Coca Cola changed their cans to white in order to show their support for the dying polar bears in the Arctic.
A personal fact about me would be that I am very clumsy. I cannot remember a time when I had no bruises seeing as I often hit myself in different objects be it tables or doors or pretty much anything you can think of. I also love skiing so when I am not studying or doing homework I am usually up at Whistler.
Welcome Niki, I hope you enjoy the class and you are leaving me in suspense…did your team beat 30 attendees?
Yes we got about 200 people to attend the dance. Since we focused our target market on grade 12 students only we were able to market it as a pre-grad dance. A lot of our friends liked the idea of going to a school dance with only people who were the same age.