Author Archives: nikichiriac

Marketing Blog #5 Altheletes and Marketing

David Huynh in his blog BLOG 3 | The Jeremy Lin Story: From a Marketing Perspective spoke about the importance of tapping into the feelings of the consumer. I definitely agree with this statement, emotion is one of the strongest … Continue reading

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Marketing Blog #4 Mini Cooper and the Italian Job

I got the idea about this blog from my fellow college Alana Brodie. In her blog she mentioned that one of the most important aspects for products to “make it” is how visible they are to consumers. Alana went on … Continue reading

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Marketing Blog #3 Dannon’s Commercial for the Super Bowl

The super bowl is one of the biggest, if not the biggest night in advertising. Companies pay big money and put in large amount of time and effort trying to develop the best commercial of the night. They all hope … Continue reading

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Marketing Blog #2 SOPA and Marketing

SOPA or Stop Online Piracy Act was introduced in the United States House of Representative on October 26, 2011.  Since then it has been causing numerous controversy over whether or not the government has the right to monitor websites based … Continue reading

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Marketing Blog #1 Self Introduction

Hello and welcome to the blog of Niki Chiriac. Like most of you in this course I am a second year Sauder student. I have not yet decided on my option for next year so besides the fact that this … Continue reading

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What I learned in Comm299

  The most important skills I gained in Comm299 were how to write an excellent resume and cover letter. I believe this was very useful for me since I had not written a resume or cover letter before. Furthermore, I … Continue reading

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COMM 299 : Greatest Lesson Learned from Someone Else

  Pick a career that you like and that interest you rather than one that is guaranteed a high salary. When speaking to my dad last year about what career I should pursue he told me about how he ended … Continue reading

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Business Awaits Green Guidance

Businesses are beginning to respond to the threat of climate change by putting a price on carbon. This environmentally friendly strategy may have dramatic effects on many companies. However, as the way the US economy is looking today there doesn’t … Continue reading

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Sometimes Bad Ethics is Good Business

  This year SportChek has a new ski the K2 Mystic Luv. The ski is a Special Make Up ski meaning it doesn’t exist on a manufacturer’s website and is of cheap quality with a nice high-end looking graphics. SportChek … Continue reading

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Sponsorship of Large Sporting Events

The Olympics and the Fifa World Cup are the largest sporting events in the world. Sponsoring either one guarantees numerous rewards at a very high cost. Great great publicity is achieved through the enormous number of viewers watching and the … Continue reading

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