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JetBlue: Entrepreneurial Company
One example of an entrepreneurial company is JetBlue Airways. Started in 1999 by David Neeleman and originally named “New Air” the company went by the slogan “we’re going to bring humanity back to air travel.” It aimed at providing cheap … Continue reading
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Outsourcing Call Centers to India
Over the past couple of years many global corporations have began to outsource their call centers to India. Some reasons behind this include their large and educated workforce, specialized call centers and infrastructure, the time zone advantage, and incredibly … Continue reading
RIM’s Playbook vs Tomorrow’s iPad
Since Apple’s launch of the iPad in April 2010 many companies have been playing catch-up to the corporate giant. Apple’s initial step has allowed other companies such as RIM to forecast more clearly the demand for the Android tablets. Seeing … Continue reading
The Starting Point to Gaining a Competitive Advantage
Companies are constantly faced with the challenge of achieving a competitive advantage over other businesses. According to Joseph Daniel McCool, writer for Bloomberg Businessweek, gaining an advantage over the competition starts with attracting the right talent to the organization. By … Continue reading
Brand Positioning
Brand positioning refers to how a product or company is thought of in one’s mind. When researching this question consumers are often asked what is the first thing that comes to mind when thinking of this product (done in class), … Continue reading
The Largest Ponzi Scheme in History
A ponzi scheme refers to a fraudulent investment operation that pays returns to investors from their own money or money from subsequent investors, rather than any actual profits earned. In order for such a scheme to work it needs an … Continue reading
Business Ethics Article :
Wall Street’s Economic Crimes Against Humanity By refusing to consider the consequences of their actions, those who created the financial crisis exemplify the banality of evil Shoshana Zuboff begins her article by stating that “financiers at AIG were awarded millions … Continue reading