INSTAGRAM is ushering in a new change…will it be enough to drive away loyal users? Instagram has announced that it will now be introducing advertisements into users’ photo streams. This is obviously a tactic being used to introduce a new revenue stream, and their first step towards ‘monetizing’ Instagram, but how well will they be able to manage and control this change?
As Facebook bought over Instagram, it’s interesting to note that in the recent months, the CEO of Facebook, Mark Zuckerberg, publicly announced that “(they) are currently working on some updates to the ads algorithm to improve the relevance and quality of the ads people see.” In other words, he publicly announced that the advertisements on Facebook are annoying, and irk users on a daily basis. How are they going to avoid this problem when it comes to introducing advertisements on Instagram? Statements have been made that “(their) aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands.” They have also stated that users will be able to hide advertisements they don’t like and will have to provide feedback on why they have done so.
Is this enough and is this convenient for the users of a currently easy to use and efficient social media platform? I don’t think so, not initially at least. People do not like change, especially when it comes to social media platforms that they use on a daily basis – I feel that there will be a mass cultivation of negative reactions, but as per the norm, it will not effect the usage nor the profitability of Instagram, as users may get annoyed, but it’s never enough to drive them away completely.
Read more: http://business.time.com/2013/10/03/instagram-will-usher-in-ads/#ixzz2h7AEQe2d