Kohl’s, Target and Toys’R’Us have already implemented a marketing strategy that would hype up customers even further for Thanksgiving sales. The Thanksgiving holiday in the United States might just outrank Christmas for fellow shopaholics as promotions on any and all kinds of products creates a buzz like no other. During the Thanksgiving sales period, stores remain open for 41 hours straight, allowing customers to literally shop until they drop.
What Kohl’s, Target, and Toys’R’Us is achieving by opening earlier than other retail stores is that they are creating a sense of urgency amongst the mob of customers that are going to be flooding through their doors at 6PM this year. By remaining the selected few stores that are opening earlier than others, it allows customers to shift their focus onto these stores, hence effectively increasing potential sale figures and revenue to be generated during the Thanksgiving period. Kohl’s is also going to fully pay for the purchases of four customers in each of their branches that will be selected randomly. These new promotions makes Thanksgiving shopping that much more exhilarating, something that shopaholics, their target segments, really feed off of. By looking at trends and statistics from past years, retailers are able to entice customers in a more efficient manner than ever before, promotion and pricing strategies that are being implemented affect the customer’s psychological thinking, in my opinion, which is able to not only mentally hype up the customer, but physically as well. Who wouldn’t get an adrenaline rush from drowning themselves in materialistic goods?