{"id":37,"date":"2012-11-25T21:11:52","date_gmt":"2012-11-26T04:11:52","guid":{"rendered":"https:\/\/blogs.ubc.ca\/nikkitan\/?p=37"},"modified":"2012-11-25T21:16:49","modified_gmt":"2012-11-26T04:16:49","slug":"37","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/nikkitan\/2012\/11\/25\/37\/","title":{"rendered":"Internet Marketing &#038; Trust"},"content":{"rendered":"<p>Steve Olenski,\u00a0in his article \u201c<a href=\"http:\/\/www.forbes.com\/sites\/marketshare\/2012\/11\/13\/is-your-brand-trust-worthy\/\">Is Your Brand Trust Worthy?<\/a>\u201d pointed out that the issue of trust or lack thereof can stem from the actions of a given brand\u2019s CEO as it pertains to social media.<\/p>\n<p>A\u00a0CEO survey conducted by\u00a0<a href=\"http:\/\/brandfog.com\/\">BRANDfog<\/a>\u00a0revealed\u00a0that:<\/p>\n<ul>\n<li>Consumers are more likely to trust a company whose CEO and leadership team <strong>openly communicate via social media<\/strong> about their core mission, values and purpose<\/li>\n<li>Consumers are more likely to buy from a company whose values and leadership are clearly defined through<strong> CEO and executive leadership participation on social media<\/strong><\/li>\n<\/ul>\n<div><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Survey 1\" src=\"http:\/\/blogs-images.forbes.com\/marketshare\/files\/2012\/11\/brandfog13.png  \" alt=\"\" width=\"701\" height=\"459\" \/><\/strong><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Survey 2\" src=\"http:\/\/blogs-images.forbes.com\/marketshare\/files\/2012\/11\/brandfog23.png\" alt=\"\" width=\"688\" height=\"454\" \/><\/div>\n<p>The above shown the ever-growing importance and need for the senior management to use social media as a means to engage its customers and earn their trust in the process. Think of how Barak Obama uses social media!<\/p>\n<p>Another study done by\u00a0<a href=\"http:\/\/www.mediabrix.com\/\">MediaBrix<\/a>\u00a0 revealed that digital, social and mobile advertising appearing as content can be damaging to brand trust. From the survey:<\/p>\n<ul>\n<li>86% of US internet users had been misled by videos that appeared to be content but turned out to be sponsored ads<\/li>\n<li>57% of those who had seen them in the past 12 months found Facebook sponsored stories misleading<\/li>\n<li>45% of those who had seen them in the past 12 months found Twitter promoted tweets misleading<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/blogs-images.forbes.com\/marketshare\/files\/2012\/11\/emarketer-image2.gif\" alt=\"\" width=\"324\" height=\"195\" \/><\/p>\n<p>Advertising that appear to be content can misled consumers and negatively impacted their perception of the brand being advertised. \u00a0So <strong>DO NOT try to trick or mislead the consumer by hiding under the veil of content marketing<\/strong>.<\/p>\n<p>Indeed, brands\u2019 online content is just as important as their online presence and usually negative comments spread faster than positive word-of-mouth. Hence, marketers have to be extra cautious when navigating the Internet terrain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Steve Olenski,\u00a0in his article \u201cIs Your Brand Trust Worthy?\u201d pointed out that the issue of trust or lack thereof can stem from the actions of a given brand\u2019s CEO as it pertains to social media. A\u00a0CEO survey conducted by\u00a0BRANDfog\u00a0revealed\u00a0that: Consumers &hellip; <a href=\"https:\/\/blogs.ubc.ca\/nikkitan\/2012\/11\/25\/37\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":16137,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/nikkitan\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/nikkitan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/nikkitan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nikkitan\/wp-json\/wp\/v2\/users\/16137"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nikkitan\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":7,"href":"https:\/\/blogs.ubc.ca\/nikkitan\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":44,"href":"https:\/\/blogs.ubc.ca\/nikkitan\/wp-json\/wp\/v2\/posts\/37\/revisions\/44"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/nikkitan\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nikkitan\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nikkitan\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}