Lululemon has is a brand known for the lifestyle and image they portray as much as their products, and as one young blogger writes “there is no reason that a pair of stretchy pants that cost less than five dollars to make cost you over $100, …… I wouldn’t mind so much if the product was innovative, or the pants could make me fly.”

However, though there are now multiple brands that offer knockoffs to many of Lululemons

key products, the business continues to do better than expected and they are continuing to grow internationally. This is because what Lululemon offers is more than a products, they offer a general lifestyle that people value more that the product itself.

Lululemon was the first, and they are doment force in the market which is unlikely to be removed in the near future.