Where Internet meets Internet, and then real life.

Advertisement to the masses used to be controlled by those who had the money and resources to have their products seen. However, as we see a decline in the consumption of conventional forms of media, their has also been a less noticeable shift in the methods of advertisement.

A great example of this is author and video blogger John Green. In 2007, John and his brother Hank started a video correspondence as the Vlogbrothers, which has grown into a subscriber base of over 500,000. However, what has made the brothers a force of great influence is the dedication of Nerdfighters, the community that surrounds the videos and content made by the brothers, and their impact has been immeasurable. Hank is now the organizer of the biggest online video conference, VidCon, as well as having his album, which is produced under DFTBA, the label he co-founded, chart on the Billboard 100.

John has perhaps seen an even greater impact made by his presence on the internet toward his already successful career as an author. The release of his most recent novel was announced via a live vlog on Youtube, which he tweeted about to his over 1 million followers. His book immediately reached number one on the Amazon and Barnes and Nobel sales. What may have been almost impossible for a small time young adult author has become a reality for John Green through the power of the internet.

Through Youtube comments, twitter, tumblr and even real life gathers, the brothers have been able to make what would have perviously been an impossible number of personal connections with their audience, and bigger successes are no doubt in their future.