I am Nils Randau, an exchange student from Sweden currently studying commerce at UBC. For the rest of this semester I am gonna blog about marketing as a part of my course “Introduction to marketing”.
At home I am studying a discipline of engineering called Socio-Technical Systems Engineering, specializing in Energy Systems. What I’ve started to realize is that marketing has a lot more to do with my normal field of study than I first thought. Understanding “the big picture”, both technical, economical, political and social aspects of a problem, are of central importance when evaluating future strategies – be it about pushing a product or deciding what to do with nuclear waste.
Also, as today’s video shows, marketing can be used to spread ideas and values that aren’t necessarily based on profit:
This ad already assumes that you have heard countless of times how the planet is getting warmer, that you have seen the statistics and numerous politicans and activists trying to inform you about the consequences. By focusing on emotional aspects instead of rational arguments, the viewer is less likely to get “bored” and reacts intuitively.