{"id":41,"date":"2012-11-07T18:28:38","date_gmt":"2012-11-08T01:28:38","guid":{"rendered":"https:\/\/blogs.ubc.ca\/nitingaba\/?p=41"},"modified":"2014-10-31T15:52:53","modified_gmt":"2014-10-31T22:52:53","slug":"re-the-cake-group","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/nitingaba\/2012\/11\/07\/re-the-cake-group\/","title":{"rendered":"Re: The Cake Group"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/mcQzc2CUdvM\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>Szascha Lim wrote an article called &#8220;<a href=\"https:\/\/blogs.ubc.ca\/szaschalim\/2012\/09\/17\/cantresistthecake\/\">Can&#8217;t Resist The Cake!<\/a>&#8221; and near the start of the post she showed us a video (the same video which I have at the start of this post) and ended her article by saying &#8221; I was blown away by their various projects for well-known companies that I myself love. Actually, <a href=\"\u201can ideas company that helps brands become part of peoples\u2019 lives.\">The Cake Group<\/a> promoted themselves perfectly. I was sold.&#8221; I agree with Szascha, this video really got me interested in taking a look at what the Cake Group had to offer. So I went to their website to take a look and right at the top of the home page I was greeted by the exact same video which they call &#8220;our story.&#8221; I then took a look at the &#8220;Our Philosophy&#8221; tab and it was another video talking about marketing.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/aA8RYoJfiq4\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>I think the Cake Group has done a tremendous job not only promoting themselves in those videos but also a great job understanding what our market is becoming. Before buying anything myself I always go online and check reviews for multiple products. The Cake Group says they are \u201can ideas company that helps brands become part of peoples\u2019 lives.&#8221; They&#8217;ve done things like &#8220;<a href=\"http:\/\/www.cremedecake.com\/post\/26978874890\/cake-created-the-ikea-big-sleepover-in-its\">IKEA HAPPY TO BED<\/a>&#8221; which was basically a big sleepover in Ikea. I know that if they had that here I would for sure go with my friends and if I found the bed I slept on was really comfy I might even replace my current mattress with that mattress.<\/p>\n<p>The Cake Group is really on to something here and I will be keeping a close watch on this &#8220;ideas company&#8221; hoping that they will soon be coming to Canada. Thank You Szascha for introducing me to this great company!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Szascha Lim wrote an article called &#8220;Can&#8217;t Resist The Cake!&#8221; and near the start of the post she showed us a video (the same video&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/blogs.ubc.ca\/nitingaba\/2012\/11\/07\/re-the-cake-group\/\">Continue Reading<span class=\"screen-reader-text\">Re: The Cake Group<\/span><\/a><\/div>\n","protected":false},"author":15079,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40663],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","hentry","category-comm-296","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Re: The Cake Group - Nitin Gaba&#039;s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.ubc.ca\/nitingaba\/2012\/11\/07\/re-the-cake-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Re: The Cake Group - Nitin Gaba&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"Szascha Lim wrote an article called &#8220;Can&#8217;t Resist The Cake!&#8221; 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