In January of 2011, Zellers Inc, a canadian retail superstore, was purchased by the American giant, Target Corp. Zellers will have to turnover all of its inventory within the next year and a half when the acquisition takes place. For Zellers, this means mass liquidation of all of its assets. They are cutting costs and stocking higher yielding goods such as apparel to boost profits before handing the business over to their new owner, Target. They have also decided to get rid of their television marketing campaign by replacing it with an unusual and unprecedented Facebook campaign. With the presence of a giant like Target in Canada’s market, it is only a matter of time before other superstores feel the pinch of severe competition.
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