{"id":38,"date":"2011-02-13T17:53:11","date_gmt":"2011-02-14T01:53:11","guid":{"rendered":"https:\/\/blogs.ubc.ca\/noellelee\/?p=38"},"modified":"2013-01-17T16:14:19","modified_gmt":"2013-01-18T00:14:19","slug":"consumer-behaviour-katy-perry","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/noellelee\/2011\/02\/13\/consumer-behaviour-katy-perry\/","title":{"rendered":"(2) Consumer Behaviour: Katy Perry"},"content":{"rendered":"<p>We know that social factor is one of the factors that influence consumer decision process. Some examples of social factors are family members, reference groups, and culture. Many companies realize how the images from consumers\u2019 reference groups can greatly affect their purchasing behaviours, thus they always include celebrities in their advertisements.<\/p>\n<p>In recent months, some of Katy Perry\u2019s songs are very popular among teenagers. OPI make use of Katy Perry\u2019s popularity and teamed with her to introduce the Katy Perry nail polish collection.<\/p>\n<p style=\"text-align: center;\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Katy Perry OPI Collection \" src=\"http:\/\/suzisbeautyblog.typepad.com\/.a\/6a00d83452aed969e20148c6f1bef0970c-800wi\" alt=\"\" width=\"341\" height=\"450\" \/><\/p>\n<div class=\"mceTemp\">suzisbeautyblog.com<\/div>\n<p>Consumers always try to identify and affiliate with their reference groups to create or maintain their self-image. Many teenagers may purchase the new Katy Perry Collection by OPI because they see Katy Perry as their role model and wanted to look like her: a fashionable, sexy, and talented celebrity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know that social factor is one of the factors that influence consumer decision process. Some examples of social factors are family members, reference groups, and culture. Many companies realize how the images from consumers\u2019 reference groups can greatly affect their purchasing behaviours, thus they always include celebrities in their advertisements. In recent months, some [&hellip;]<\/p>\n","protected":false},"author":5750,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/noellelee\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/noellelee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/noellelee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/noellelee\/wp-json\/wp\/v2\/users\/5750"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/noellelee\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":7,"href":"https:\/\/blogs.ubc.ca\/noellelee\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"predecessor-version":[{"id":162,"href":"https:\/\/blogs.ubc.ca\/noellelee\/wp-json\/wp\/v2\/posts\/38\/revisions\/162"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/noellelee\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/noellelee\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/noellelee\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}