A year after controlling only 15% of the market shares the new Android smartphone from Google is now taking 53% market share. This is quite an amazing feat.  Going from 15% to more then half of the entire market share is incredible.  Android was able to do this in two ways.  First of all it has a great product that consumers know and trust and the selective timing it decided to release its product.  Just days after Apple released the IPhone 4s millions of frustrated customers, who were expecting the release of the iPhone 5, opted to go for the Android that promised an excellent and sophisticated product.  A perfect example of give customers what they want.  This move caused apple to drop from 26% to 15%. This situation worked well for Android that gained millions of new customers for Apple’s mistake; an ingenious move on Android’s behalf.  So there are to ways to gain market shares either fight to get more my competition and producing a better product, or steal customers from another company that fails to impress customers. Either the way the market can be yours.