Social media popularity has caught the attention of not only big companies but also individuals. For instance, small businesses owners see on social media the ideal platform to sell their products or services to a specific niche. Nowadays that might not be enough. To convince and reach the targeted audience and get them to know your aims, you must tell them personally. And here it comes the importance of personal branding. And the fastest and most impactful way to do it is online.
But as any of the other marketing campaigns, it must have a strategy and a meaning. I will take two examples of viral personal branding I have been watching these past days on Youtube: Craig Rowin with his “Please Give Me One Million Dollars” and “ Google Please Hire Me” by a recently graduated student willing to work at Google. But all marketing, whether is viral or not, need steps and a strategy. These two creative guys stood focused on their niche (for instance Google), they showed their message with passion and their audience really saw their authenticity and got a clear understanding of their purpose (receive one million dollar or get a job at google). Other thing they did is they reserved their own domain so their name and stories could be spread through other communication media. By the way, the most important ingredient for their personal brand: Creativity.
http://youtu.be/nySw9B9Ph3E
Outcomes of this viral marketing: The recently graduated got an interview for Google and I knew for the very first time Craig Rowin