Imagine yourself walking down the street and suddenly you begin to receive offers or new products info from the nearest stores directly to your mobile phone? This may be possible through the Bluetooth connection, which has allowed to develop what is known as “proximity marketing”, an innovative form of communication that allows companies to offer information about their products and services and also deliver content on mobile as ringtones, games, videos or songs to all who pass near the points where the broadcast antennas are set.

For companies, this practice is a cheaper way to launch their campaigns rather than sending the traditional short messages. Bluetooth ensures that all recipients of your messages are close to the store, opening up a new world of possibilities for contacting new potential customers. This technology allows you to send messages up to 100 meters away, so the impact on a commercial street traffic can be quite high.

The dark side of this kind of advertising is that you can annoy people and can feel there is an invasion of privacy if it is not used with caution. However, users have the freedom of choice whether or not to prevent unsolicited messages.

Is this leading us to a future where the offers are personalized with your name while walking down the street ?

Three successful case studies of proximity marketing on : http://www.mobilemarketingwatch.com/bluetooth-proximity-marketing-does-work-heres-three-successful-case-studies-5985/