This is my last post on this blog, and I want to say it has been a real pleasure to share with all of you my concerns and my desire to learn about such a wonderful world as is the digital marketing which embraces my two passions, internet and marketing. So what I am going to do is leave you with some figures. We have heard a lot about new consumers and their habits, but which are they? Surprise, men are the social shoppers!!

Numbers and habits:

• 57% of men seek offers in social networks,compared to 40% of women.
• 63% of men use shopping sites compared to 52% of women.
• 54% of men use social networks to find products from 43% of women.
• 62% of men compare products on shopping sites compared to 50% of women.
• Men are more likely to use their mobile devices in stores to compare prices (62% vs. 50%).
• Men are more likely to visit a company or brand page on social networks (71% versus 64%).
• However, women are more likely to click “Like” after visiting a page (78% versus 72%).

The study (by ROI Research for marketing company Performics) of 1,000 users active in social networks that have used “at least from time to time in the buying process” has revealed that men most often seek information, compare products, read the comments, the availability and store information obtained through social networks, shopping centers and other sites. Women, by contrast, are much more likely to search for deals, coupons and special promotions on social networking sites.

Bye, and thanks 🙂