Snapchat revealed a new feature in the next update: the ability to send cash over Snapchat.
While they gain credibility from partnering with Square, Snapchat has had two major breaches that may scare users from uploading their payment information. And how useful is sending money over Snapchat anyway?
Recent news has revealed that a “secret” project, Facebook at Work, is intended to rival LinkedIn.
I have two words for Facebook: Good luck.
I want to begin this post by saying that Jon Loomer’s Blog is one the cleanest and nicest looks blogs I have ever seen on the internet.
Maybe it’s the orange. But it’s probably the layout and the clean graphics.
Thankfully, the content is about just as good as the design of the website.
There is no online video streaming service quite like Twitch.
With 45 million users per month, a whopping 58% of these users watch more than 20 hours per month.
That’s 12 billion minutes of watching video per month [source]. If you haven’t considered this opportunity, you’re falling behind. Continue reading
Oreo was celebrating its 100 year anniversary in 2012.
What better way to celebrate than to create responsive social media content for 100 days in a row?
What began as an idea from Oreo turned into one of the most successful, and one of my favourite, social media campaigns of all time.
The key to success? Whether you want to call it responsiveness, customizability, or relevance is up to you. Every day for 100 days, Oreo tuned in to what people were talking about online and made creative post that sang the same tune, the only difference being that they incorporating Oreo’s into everything. Take a look.
To put it bluntly, tennis player Tomas Berdych is considered to be an asshole. I personally like his style, but in the preppy and proper tennis community, he is well disliked.
Then he made a Twitter account. Everything changed.
If you google search “amazon profit”, these are the first results that will come up:
How on earth has Amazon functioned the for past 2 decades without turning a profit?
It helps to have an enormous budget, no doubt, but Nike earns that budget through brilliant marketing.
By brilliant, I don’t mean vastly creative. I don’t mean trying to make viral campaigns or anything like that.
By brilliant, I mean that Nike knows its target audience perfectly, knows what it wants, and knows that it will want in 1, 2, 5, and 10 years.
In one of my favourite marketing blog posts of all time, the guys behind the 4-hour workweek talk about how they raised $100,000 in 10 days in a kickstarter campaign.
If I could sum up how they did it in one word: marketing.
They found blogs that would be interested in posting their product (of course, free of charge) and got them all to release it at the same time, building hype.
They made a very high-end classy video of the product.
The kickstarter page was extremely clean.
And the price was reasonable.
They had the 4 P’s absolutely nailed. Continue reading
