Oreo was celebrating its 100 year anniversary in 2012.
What better way to celebrate than to create responsive social media content for 100 days in a row?
What began as an idea from Oreo turned into one of the most successful, and one of my favourite, social media campaigns of all time.
The key to success? Whether you want to call it responsiveness, customizability, or relevance is up to you. Every day for 100 days, Oreo tuned in to what people were talking about online and made creative post that sang the same tune, the only difference being that they incorporating Oreo’s into everything. Take a look.
The results in numbers:
- 280% increase in shares on Facebook
- 231 million media impressions
- 433 million views on facebook
- Highest brand buzz increase of the year
Not bad Oreo, not bad.