Over this course I have learnt  a great deal about marketing techniques, as well as team collaboration during our group projects. I believe the marketing plan assignments were a great way to apply all the concepts and knowledge we learnt in class, and connect it with our company. In our case it was BlackBerry! The video project was definitely more challenging than expected. It was especially tough to create an original project, while still keeping it informative about our company. The 7:00 minute time limit was killer!

This project also allowed me to better understand how to analyse and identify a company’s marketing mix, and coming up with future recommendations. I believe our team collaborated very well, and we were able to apply everybody’s strongest skill-set to analyse every aspect of our assignment. I definitely enhanced my collaboration and time management skills during this assignment, it was tough to balance video shooting, research, editing along with numerous team meeting with other school work!

If I had the chance to go back I would definitely try to come up with a more unique video concept. While I still believe our video was strong, it presented a unique opportunity to really be original and creative. However I am very proud of the way our team functioned, and that we were able to successfully compete every part of the assignments.

This assignment has allowed me to improve my teamwork skill, while also understand how to identify a company’s value creation process and its marketing mix. Overall it was a great introduction to the marketing world, and I want to thank Tamar for a great semester!