Heelys

The definition of entrepreneurship is a person of very high aptitude who pioneers change. However it can be explained by emphasis on innovation such as new products new methods, new markets and new form of organization. A good example of an entrepreneur Roger Adams who is the founder and owner of Heely sporting. Furthermore the introduction of Heelys; the shoe with a roller ball on each side highlighted the entrepreneur concept in Roger Adam’s company. The product is a totally new invention, with only one wheel on each sole of the shoe creates a smooth flowing action for the consumer. The movement is as good as a roller blade which has typically four wheels on either side with uncomfortable fit. On the other hand Heelys approached with a trainer which more comfortable and lighter. In addition to the new innovation, Heelys also done well in marketing and methods. Due to the creative design and quality this forces the company to receive large amounts of profit in a short period of time from consumers. Moreover Roger Adam’s company had to take the risk to produce a new line of product which may not sell at all and will cause a loss. Therefore this is a good example of a entrepreneurship.