Have you ever heard of the most interesting man in the world? Whenever he swims dolphins appear. If ever you ask him for directions you will arrive at your destination 5min early. Aliens have asked him if he could probe them. Yes everyone he is the most interesting man in the world and he does not drink beer often but when he does he only drinks Dos Equis. Are you sure you have never heard of him?
I have seen the Dos Equis commercials a few times, and honestly I think they are pretty funny. They always have a fit looking elderly man with a few young beautiful women. They explain to the viewers some of the most amazing experiences that could happen to a person, happen to him. He is adventurous, entertaining, and courageous but the only beer he drinks is Dos Equis, therefore if you want to be as interesting as him, you have to drink the same beer.
As I was doing some research on the Dos Equis website, they have dedicated the theme of their entire marketing strategy surrounding the “Most Interesting Man in the World”. As you enter the website the page is called “The Most Interesting Academy” and apparently there different strategies to be interesting. They have courses called “the Art of the Bluff”, “Command of the Animal Kingdom”, “Rites of Passage”.
There target audience is middle aged men, ages 30 plus who are striving for that exhilarating adrenalin rush to fuel their life. Men you want to be classy and confident. All they need are some courses to be an Interesting Man at the Interesting Academy and always drink Dos Equis.
Stay Thirsty, my friends