With time some events, products, or ideas do not need to be marketed any longer, people just know. When I think of a tissue, I will use the word Kleenex interchangeably, or any laundry detergent as tide, but how is it just known that Wednesday is Pit night? I have never seen a poster, sign, or any sort of marketing for those nights yet every single student at UBC knows about them. I have heard about those nights since before I even went to UBC! Is Wednesday at the Pit a tradition? I know my uncle who graduated from UBC in 1990 used to DJ at the pit on Wednesdays! That was like before we were born!
The way the Pit runs just reminds me of the importance of marketing through word of mouth and loyal customers. Wednesdays are a tradition since almost every single UBC student has to go at least once in within their 4 years. Since I have never heard any negative comments, I do not believe there is too much undesirable customer behaviour with negative word of mouth. More like if there is one loyal customer they force their friends to go and so even if you do not like the pit you still end up going.