As I was going through my fellow classmates’ blogs, I stumbled across my fellow peer Morgan Krechel’s Blog (http://morgank1.blogspot.com/) about Avion Tequila. I watch Entourage religiously and I was very surprised to find out the Avion Tequila is in fact real. Needless to say his views on the tequila was of extreme dislike, I will be one of those individuals who will buy a bottle to satisfy my urge or trying the liquor because of its great publicity on Entourage. This just goes to show that yes a product might not be of superior quality, but if publicized in the right way, will become highly profitable.
There is evidence which proves how highly popular shows, people, and just the entertainment industry in general can market products just by reference. Gwen Stefani can show up wearing a dress made of garbage and it will become a new trend because of her fan base of loyal followers and she is an idol for so many individuals. As in my earlier blog from Don Perignon , with the right idols promoting a product, the fans will follow. Avion Tequila will continue to be profitable as long as Entourage is still in the limelight and fans are willing to pay the price for a few hours of “fame”.