As my last blog post I thought it would be funny to search on google images “funny advertisements”, and I came across an interesting promotion for BMW.
I could not stop laughing! I always wondered what guys really were thinking… But I find that this advertisement is very effective in the fact that I knew it was BMW by the shape of the car in the front and I don’t even like cars!! Having good promotions are ideal and especially when you can communicate your product benefits. In this ad i believe that the male is an extremely good looking fellow who has the “ultimate attraction” towards BMW cars, implying to its market of men that BMW cars are like a dream come true and can be attainable. It is like a fantasy situation with an attractive girl and man, however, instead of living in the moment, the man is thinking about cars instead of what is readily in front of him promoting the fact that all men think about having a BMW. I like this ad because I just thought it was interesting, entertaining, and extremely sexy! 🙂