Victoria’s Secret
Victoria’s Secret is owned by a man named Leslie Wexner who also owns La Senza and Pink (a sub-label of Victoria’s Secret). Together, these three brands make up around 40% of America’s lingerie market. The next competitor makes up 1% which makes rivalry a very small concern for Mr. Wexler. When you consider that monopoly, it’s hard not to ask how he’s done it. Victoria’s Secret has a unique strategy and has positioned itself on the top of most ladders in the lingerie market. Victoria’s Secret bras are pricey, but…read more