Culture Jam
This is an advertisement for Maxi-Milk, a ready-to-drink protein shake by the company MaxiNutrition. It depicts a shirtless man hanging off of a cliff ledge with only one arm. The man has significant muscle definition, indicating that he’s highly athletic and fit. He is taking a drink of the Maxi-Milk. It looks like he’s wearing climbing shoes and has a pack on his hip, which could be full of chalk to make it easier to climb. The text on the ad says “Milk for Real Men” which suggests that this…read more