The Lapindo mudflow in Sidoarjo started in 2006 and is still becoming a problem until today. Aburizal Bakrie, the Founder&CEO of the Bakrie group was held responsible as the damage inflicts citizens living/lived in Sidoarjo, especially around the plant. The mudflow ruined ten of thousands of houses, caused deaths&diseases due to the chemicals it contained. Right now, the mudflow is being progressively handled, but it involves a huge amount of money. It was claimed that government helps by contributing billions of rupiah.
Currently, Bakrie is nominating himself as a candidate for Indonesian President 2014-2018. Indonesians criticized him and expects him to fix this problem completely before jumping towards presidential election.
Stakeholders involved:
– Citizens of Sidoarjo:negatively affected due to ruined houses, deaths&disease.
– Aburizal Bakrie:loss of respect from Indonesians
– Bakrie Group:negative outlooks from the masses
– Government:opportunity cost due to allocating its finances on Lapindo when they can allocate the money towards other aspects. (health-support for victims, infrastructure)
– Potential shareholders
– etc.
Marketing&Financing
– Financing:should be able to allocate their finances and focus more towards fixing the problem completely.
– Marketing:Bakrie may advertise his/their brand and himself by other positive factors (e.g: Bakrie’s successes, in his presidential election advertisement he suggests family closeness/harmony is the key to success).
“Lapindo Mudflow Victims Cite Cancer, Hardships.” Home. N.p., n.d. Web. 10 Sept. 2013. .
“Long Wait for Victims of Indonesian Mud Volcano.” – Australia Network News (Australian Broadcasting Corporation). N.p., n.d. Web. 10 Sept. 2013. .