The revenue of mobile games maker Rovio, owner of the Angry Birds brand, have declined to half of the revenue earned last year. As a result, Rovio plans to cut up to 130 jobs to simplify the organization. 

In marketing aspect, mobile games players always change their tastes. They may get addicted in a game for a while. However, when they get board, the will find another new game to play. It is also possible that the game is so easy that player can pass through all the levels in a short time. Once the players pass through all the levels, they will be less likely to play it again. Because of that, the company should keep creating more and more barriers and missions to stop players from passing through the levels. If players attempt many time to get passed to the level but fail eventually, they may find another way to achieve it such as buying the equipment from the producer. In this case, the game producers will gain extra revenue from selling the equipment that is helpful for players to pass through the level.

Take me as an example, I used to play the Angry Bird as long as I get board a year ago. I found out that playing Angry bird become more and more boring. So I change my favor into the other game call “flappy bird”. Since it is too hard to control the Bird, I get board of “Flappy bird” quickly and switch favor again into other games. I guess many people are like me. They change their mind quickly. That’s why the Angry Bird revenue fell.

Reference: http://www.theglobeandmail.com/technology/gaming/gaming-news/angry-birds-maker-rovio-to-cut-up-to-130-jobs/article20889656/

To assimilate First Nations, the previous version of The Indian Act force the indian student to live on campus so that they can forget their language and culture. There is also many unequal rules that weaken the power of indian. Governments invented this rule aim to reserve resources for the aboriginals. This Version, however, had been revised since 2008. 

These days, Many companies especially IT company tend to recruit a lot of Indian because of the low wages and high skill of Indian workers. Their language is their advantage of competing with Chinese because their first language is English. If The Indian Act is biased against the Indian, many workers will choose to come back to their homeland so there will be a huge labor loss of the market.

Although many of the product are made in china, there are still a lot of goods are made in India. The fact that the Indian is treated unequally will upset the government of India. As a result, they will no longer provide opportunity for the foreign factory to enter their nation. The source of many goods will thus be cut and that have significant impact of many industries.

http://www.economist.com/news/business/21614153-sometimes-you-see-brands-balance-sheet-sometimes-you-dont-untouchable-intangibles

Intangible asset is an identifiable non monetary asset without physical substance, like brand, goodwill, patent, computer software……It is generated internally, and, will not be recognized in the accounts. However, when the company is purchased, the value of intangible assets should be shown in the balance sheet. This is because the disclosure of intangible asset will be helpful for evaluating the value of the company. If a company is very famous, and the brand name worth a million dollars, it is unfair to sell the company without adding the value of the brand.

Brand values can “swing wildly”. Intangible asset is not a physical item, therefore it is hard to identify an accurate value of intangible asset. Sometime the book value of the intangible asset can be maximized, causing a huge difference between the actually value, so that the shareholders can gain more profit from acquisition.

Valuing the intangible asset is not easy. It requires a lot of market research and evaluation. The depreciation of assets should be taken in account as well.