Baidu－a well-known searching engine in China, gain its popularity not only by its multi-function, but also by its meaningful name.  I am all for Hui Lai’s idea that the most important factor affecting the consumer’s positioning of the product is its brand name. A catchy, memorable name can be very attractive for consumer. A good name is a name which the customer can recognize what product it is by only looking at it. Like Baidu, it came from a  poem written by  a well-known poet call Xin Qiji 800 years ago. In Chinese, Baidu means hundreds of times. By connecting with the poem, we can conclude that “Baidu” means you can find anything  you want from the searching engine by one click on your mouse. The name of Baidu also reveals how great the traditional Chinese culture is.

If Chinese people want to search something they are interested in, the first website we would browse is Baidu. We could see that Baidu have occupied an important place in Chinese people’s mind, Which means that its value proposition has been a great success. In spite of its beautiful brand name, the sequence is also important. Although Google enter the market before Baidu in the world, Baidu is the first Chinese-created searching browse that know Chinese the best. It can know Chinese people searching habit and make an improvement based on that habit. And it also create a lot of website application like Blog which make it more popular.

Combining all I have mentioned above, Baidu succeeded in creating an important value in customer’s mind, and it is getting more and more popular as the amount of user are booming.

Reference blog: https://blogs.ubc.ca/stellalai/2014/09/29/baidu-a-wonderful-name-for-searching-engine/