Trade shows are all about bringing traffic to your booth and that can be done with promotional items. People will remember your company as soon as they take a look at the item in their hands.
It’s a great option for those dealing with hundreds of other businesses at the trade show vying for the same leads. If you want to stand out, you will want to try something unique and that is what a good promotional item has to offer.
You want to generate interest and promotional items will always intrigue people.
The more traffic you bring to your booth, the easier it’s going to be to generate warm leads. This is how you start to develop new customers and build a stronger brand in your industry.
When you take a look at other trade shows, most people will stop when they see a free promotional item in front of them. There is an incentive that is going to drive them to take a look at you. This is a positive association and something your business can leverage heading into the future.
Of course, this is only possible when you are using the right type of promotional item. Take a look at the range at Empire Promos. You want something that can have your information/branding imprinted on it. This includes things such as promotional pens, fidget spinners, USB drives, or anything else that is in line with your branding.
Promotional Items for Trade Shows
The goal is to make sure you are promoting your product/service with a purpose and that’s where promotional items come into the equation. You can giveaway these items and keep your brand in the person’s eye in the coming days and weeks.
When you are choosing the right giveaway for your promotion, it’s important to ask the right questions.
Will the item work well with the rest of your company’s branding?
Will the giveaway fit when it comes to your marketing budget?
Is it easy to take your contact information/message and have it imprinted on the item?
Is it going to be ready to go for the upcoming trade show?
Is this something that is going to be different from everyone else?
Is this an item people would want to have in your niche?
It’s also important to make sure your hand out the promotional item with an emphasis on value and making sure it adds to your branding. A good example of what not to do is to simply take the items and place them on a table randomly.
You don’t want it to feel like a toss away item anyone can pick up. Instead, you want to create value and hype it up as a major giveaway.
When the distribution is done the right way, it’s going to increase the item’s marketing potential and people will remember your company too.
If possible, you can also get people to fill out lead forms trade show to get their hands on the giveaway. This can allow you to collect leads too.