I recently tumbled upon Glenda Ching’s blogpost: ‘The Power of Khan’. In her post she talked about the power of word of mouth marketing which was epitomized by Khan Academy.
I had never heard about Khan Academy until I read her post; what made me go find out more about Khan was the praises and positive feedback her and her friends gave to Khan Academy. Khan Academy is an educational website that has over 2000 Youtube videos that teaches students topics in various subjects, such as Calculus, Finance, Statistics, and History.
Khan Academy is becoming increasingly popular with students all over the world. One of the main reasons why it is becoming increasingly popular is because of word of mouth marketing. I agree with Glenda that word of mouth marketing is very powerful. Khan Academy does not engage in expensive marketing campaigns such as TV ads and Billboards, but it still very popular. This shows the power of consumers. Khan Academy does not have to pay students to promote their services, but students do it on their own. I believe consumers promote Khan Academy because of the quality of its services. Khan Academy provides a high quality product that has a great value to consumers.
Many companies want their consumers to spread positive word-of-mouth for them because it is free advertising, but that can only be achieved if consumers believe that the product is great and the product is providing a great value to them