Liz Da Wiz

     Every summer, I go back to Korea to spend time with my family. And when  go back to Korea, I usually buy my clothes at online shopping mall. The online shopping mall industry in Korea is getting bigger and bigger dramatically. And sometimes when I shop online, clothes that I ordered doesn’t fit me well becase I am shorter than average Korean women height. And this summer, I found out that there are several online shopping mall only for short people like me. At first, I thought that those shopping malls wouldn’t make much money, but actually most of them made more money than normal online shopping malls. It was because they were using the advantages of niche market well. Those online shopping malls for short people sold clothes with higher prices but people were still buying their clothes because it fitted them well. Some of them even had their unique designs of clothes which make short people look taller. They knew how to satisfy  minor people’s needs and wants.