Liz Da Wiz

 Generally, products selling at homeshopping channels have image of poor quality in Canada, but not in Korea. Homeshopping industry is huge in Korea. And three years ago, few foreign car companies like Chysler and Ford hired some of homeshopping channels in Korea to sell their cars. The sales was poor, but they are still hiring some of home shopping channels due to other reason and not because of selling the cars through homeshopping channels. It was because of the advertising effect. Usually, it is hard to show all the qualities that a car have in a short advertisements which are usually less than a minute. But through the homeshopping channels, car companies can advertise their cars with professional for about an hour, so it increases the brand awarness of the car companies very affectively. One of the car companies said that they can only sell less than 5% of their cars (in Korea) through the homeshopping channels but they still hire them due to these reasons.

I was surfing the net and found an article about the personal electronic device cases. The article said that the sales of personal electronic device cases has increased 65% more than the last year due to to increased popularity of smart phones such as iphones and blackberry.  Afer reading the article, I thought that personal electronic device cases can be a good example of creating new wants. People who made the digital camera cases, cell phone cases and other electronic cases created the new wants from new products. In the past  when there were no smart phones, digital cameras and other elctronic devices, there was no wants for electronic device cases. And people nowadays tend to have stronger individual characteristics and like to express themselves. And choosing the cases that describe there personalities became a fashion like choosing what to wear.

Dayoung Youn got the first place at the “2010 SBS Super Model Contest” on October 5th, 2010. Many people were suprised by the result due to her height. She is 168.4cm and she is the shortest super model in the history in Korea. I think she was able to get the first place because she knew how to promote herself and changed her demerits into merits. Many judges gave her the highest score among all the participants of the contest because of her confidence even if she was very short as a model. She got the first place among 1400 models. And at the end of the contest, when she had interviews with press, she said that actually she wants to be an actress or a singer instead of model. She also said that she just wanted to do some modeling jobs before she become an actress. I think she is using the noise marketing so she can be an actress and get famous at the same time. Because 168cm tall super model can be a hot issue to talk about.